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Trade marketing and service management

FORMAT: PDF EPUB MOBI
DATA DI RILASCIO: 01/09/2018
DIMENSIONI PER FILE: 4,81
ISBN: 9781307300437
LINGUAGGIO: italiano
AUTORE: Roberta Sebastiani
PREZZO: GRATIS

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...ware. 5 ... marketing or sales management ... Trade marketing and service management - Roberta ... ... . ... a SaaS TPM product to help plan, control, and analyze trade promotion spending; and trade promotion activation services to help users with analysis, planning, and TPM solution administration support. Trade Promotions. Trade promotions are associated with trade marketing as well as traditional marketing. They include coupons, bulk deals, and other special incentives to buy. Aimed at consumers or supply chain part ... Trade marketing - Wikipedia ... . Aimed at consumers or supply chain partners, trade promotions are a sure way to make your brand stand out amongst heavy competition. Introduction to Trade Marketing. Although sometimes confused with strategic Sales planning, Trade Marketing is actually a marketing discipline that relates to increasing demand with supply chain partners, such as distributors, wholesalers and retailers, rather than at the consumer level. It is not a replacement for Brand Marketing, but a complementary process by which you enable consumer ... Per gli studenti iscritti al TRADE sono disponibili diverse opportunità di scambio internazionale: Doppio Titolo per studenti con ottima conoscenza della lingua francese - Master in Marketing et Vente dell'IAE Université Jean Moulin - Lyon 3. L'IAE, creato nel 1956, è uno dei più importanti poli universitari di ricerca e formazione di management di Francia, con 150 docenti, 400 docenti ... Prodotto, prezzo, promozione, distribuzione (place) e personale. Queste le 5 "P" (o leve) del marketing mix. Il trade marketing è un processo manageriale che si introduce nel punto in cui il marketing operativo raggiunge la quarta leva: la politica distributiva. Services: definitions. The American Marketing Association defines services marketing as an organisational function and a set of processes for identifying or creating, communicating, and delivering value to customers and for managing customer relationship in a way that benefit the organisation and stake-holders. Services are (usually) intangible economic activities offered by one party to another....